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Back By Popular Demand

Thursday, May 10, 2012

Back By Popular Demand Goes 'Pink'

The East Cobb consignment shop is celebrating its expanded space with a grand opening on Saturday.

Back By Popular Demand is celebrating its renovation with a grand reopening on Saturday. According to owner Melissa Baxter, "We will be serving big fluffy pink cupcakes, pretzel sticks with chocolate and pink sprinkles and ice cold pink lemonade. Everything will be PINK to celebrate being women!" The first 100 shoppers to spend $100 at the grand opening will get bright pink reusable shopping bags.  Located at 1255 Johnson Ferry Road near Merchant's Walk, the consignment store has been redone with new lights and mirrored back cases to highlight designer jewelry, purses and shoes. The cases will be full of John Hardy, Tiffany & Co, David Yurman, Louis Vuitton, Chanel and other brands. The floors are all hardwood and mirrors have been …

Monday, March 5, 2012

Small Business Q&A: Back By Popular Demand Consignment

This year-old store at Merchant's Walk will be more than doubling in size this spring.

Back By Popular Demand Consignment store owner Melissa Baxter knows how to make money. And she does it in a win-win, fun way. Consigners turn their old clothes into cash and shoppers pay a fraction of retail prices for designer and everyday brands. Scheduled monthly events bring in new business as well as private parties where shoppers have the store to themselves and buy at a discount. In addition to her Merchant's Walk store, Baxter's consignment holdings include 8,000 square feet of retail space in Lilburn. At 30, Baxter owns a mall that is divided into two women's clothing stores. The stores had a semi-annual $1 sale yesterday. All proceeds went towards the care of a rescued German Shepherd-mix dog. "The dollar sale has grown so big …

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