Here is an actual letter I wrote to a home seller. It’s an all too common message for me today as many home sellers are stuck in the denial of market values. For all those home sellers out there:
Dear Home Sellers,
Please don’t shoot the messenger, I’m only interpreting what the market is stating here.
We just began to get some interest and showings with your goal to sell for the most money possible. Now, as we look at last quarter, foreclosures were the highest recorded in history. I’m hoping that this is where you’ll see how realigning our price faster than the market declines is the best way to achieve your goal.
The market is getting more saturated daily. And since we’ve already agreed that a price change brings what the home seller needs: a home buyer, it’s only true that the offers roll in when you’ve hit a great price, right?
The fact that you, a home seller, have hired me proves to me that you trust my advice. So, let’s make the wise choice & realign the price: $450,000 is starting to look like the price that will get you moved. Won’t it be great to have two offers competing for you instead of none?
(I should note that when we list at a competitive price out of the gate, we often received multiple offers--there are plenty of Buyers out there and they recognize value, it's amazing what an advantage the home Seller has when you have competing offers. So far this year we have had 5 homes with competing offers!)
Check out the consulting services I offer for home sellers to get even more advice.
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